switch between power bi reports within the same broser tab

Hi 
If I create a button a provide a url (pointing to another bi report) to the action.  Upon clicking the button, the action in pbi service will open up the report in a different browser tab.  Is it possible to open up in the same browser?  
I am thinking of embedded report scanrio where I would want any report opeing in the same browser/iframe.

Thank you for any help